Noblade - Imaginary product
We were given the assignment to invent a product, examine the market for the product and mock up an introduction campaign for the product

The Product
Our Product is a shaving product for men. Practically, it works like veet; you apply a foam, leave it on for 2 minutes and then scrape the foam and hair off with the specially designed bladeless razor. Since the hair is removed with its root, the big USP for Noblade is that you wont have to shave more than once a week.

The Market
This product is, due to its nature, designed for young open minded men. We estimated the target market to be men between the age of 25 to 40, based on surveys.

The Campaign
The idea for the introduction campaign was "you will miss shaving", showing pictures of things our man had shaved when he had problems recovering from not shaving his chin every day.


The Group
There were four people in the group; Me, Mattias Åkerberg, Gustav Kärrqvist and Linnea Helles.
We did not have any fixed creative titles. My contributions consisted of, among other things, the original ad idea and all illustrations of the product (Stills and animations) as well as forcing the group to reenact a "shavers anonymous meeting" when presenting the idea. Sorry bout that guys ;)