Behold the future!
This was a project dedicated to promoting the people in our class. The targets were local ad agencies and the project was divided into several different actions. We had a campaign site at www.skadaframtiden.se , we posted notes on buildings around agencies, posted ads in a swedish marketing media paper and topped it off with an event at the yearly big "ad agency party" in Gothenburg.


The Idea
The theme for the project was "Behold the future" and "Fortuneteller." The style of the graphics was inspired by the worlds of tarot cards, dreamcatchers and crystals.

The Event
We decorated a mobile home with kitch, dreamcatchers, little buddahs and 80's memorabilias. We parked the mobile home outside the party and offered everyone to have their fortune told, free of charge. The fortuneteller used a deck of cards depicting each and every one in our class.

The Group
There where a lot of people involved in this project, even friends, families and older former students.


The Tarotcards
I illustrated the tarotcards during 2 very hectic weeks. (Last weeks before handing in the projects listed below) In these two weeks I drew a total of 30 illustrations of which 29 were portraits. Each portrait took about 3 hours to paint. I receieved criticism pretty early on from people outside the project concerning the faces beeing too detailed compared to the rest of the cards. While I agree that this imposes a bit on the classic "tarot feeling" of wood carvings, the primary goal was to have as much similarity in the pictures as possible so that everyone could be easily recognized on sight.
Heres a link to the whole deck.