Behold the future!
This was a project dedicated to promoting the people in our class. The targets were local ad agencies and the project was divided into several different actions. We had a campaign site at www.skadaframtiden.se , we posted notes on buildings around agencies, posted ads in a swedish marketing media paper and topped it off with an event at the yearly big "ad agency party" in Gothenburg.


The Idea
The theme for the project was "Behold the future" and "Fortuneteller." The style of the graphics was inspired by the worlds of tarot cards, dreamcatchers and crystals.

The Event
We decorated a mobile home with kitch, dreamcatchers, little buddahs and 80's memorabilias. We parked the mobile home outside the party and offered everyone to have their fortune told, free of charge. The fortuneteller used a deck of cards depicting each and every one in our class.

The Group
There where a lot of people involved in this project, even friends, families and older former students.


The Tarotcards
I illustrated the tarotcards during 2 very hectic weeks. (Last weeks before handing in the projects listed below) In these two weeks I drew a total of 30 illustrations of which 29 were portraits. Each portrait took about 3 hours to paint. I receieved criticism pretty early on from people outside the project concerning the faces beeing too detailed compared to the rest of the cards. While I agree that this imposes a bit on the classic "tarot feeling" of wood carvings, the primary goal was to have as much similarity in the pictures as possible so that everyone could be easily recognized on sight.
Heres a link to the whole deck.

Focus
Focus is a product presented by a group in my class. I helped the group out with illustrations and animations of their product.

Brush
Brush is a product presented by a group in my class. I helped the group out with illustrations and animations of their product.

Noblade - Imaginary product
We were given the assignment to invent a product, examine the market for the product and mock up an introduction campaign for the product

The Product
Our Product is a shaving product for men. Practically, it works like veet; you apply a foam, leave it on for 2 minutes and then scrape the foam and hair off with the specially designed bladeless razor. Since the hair is removed with its root, the big USP for Noblade is that you wont have to shave more than once a week.

The Market
This product is, due to its nature, designed for young open minded men. We estimated the target market to be men between the age of 25 to 40, based on surveys.

The Campaign
The idea for the introduction campaign was "you will miss shaving", showing pictures of things our man had shaved when he had problems recovering from not shaving his chin every day.


The Group
There were four people in the group; Me, Mattias Åkerberg, Gustav Kärrqvist and Linnea Helles.
We did not have any fixed creative titles. My contributions consisted of, among other things, the original ad idea and all illustrations of the product (Stills and animations) as well as forcing the group to reenact a "shavers anonymous meeting" when presenting the idea. Sorry bout that guys ;)

Sängjätten - Guerilla Assignement
We were given an ad placed in a swedish magazine and asked to reach atleast 50 thousand people in an alternative way. The budget limited to the amount of money it costs to place the ad.

Our ad was for the company Sängjätten, a swedish bed retailer. Dragster is their agency (www.dragster.se) and Art Director was Kajsa Arnoldson.

Original Ad:

We planned but did not execute the following event:
Place: Gothenburg during The Gothenburg Festival and The European Athletics Championships.
Event: A try to set a new World Record for staying awake.



The Event
The company would invite customers to participate in the try at the world record. The event would be held at the festival area, in a tent with the participants placed on beds delivered from Sängjätten.

The Campaign
The ads for the event would be placed in the stores before the event and at trolleys behind the trams the days before the event started. The trolleys would be beds with ads on them, (and a cube of plexiglas around them for safety) a form of moving billboards not yet tried in Gothenburg.

The Group
We worked in a small group of four people; Me, Johan, Fia and Tony. We had no fixed titles. I contributed with the idea about the attempt at the world record as well as the graphical presentation.

Sidenote; Sängjätten has a brand new spiffy graphical profile, wich we did not follow in the sketch for the event. The profile would have been our bible if we would have pitched the idea.

My contribution to a 3 hour modelling challenge, a fake ad for strawberry lemonade.